In the ever-changing landscape of start-up companies, having a Chief Advertising And Marketing Officer (CMO) can make all the difference. A knowledgeable CMO brings invaluable know-how to the table, from specifying the business's identity to driving constant growth. We will consider the significance of a CMO in a start-up, including their role, adv
B2B Marketing - Mark Donnigan Interview
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the
Marketing for B2B and today’s Buyer’s Journey - Mark Donnigan Startup CMO
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
B2B Marketing - Interview with Mark Donnigan Startup Marketing Consultant
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer